Popish: March 10

Swoosh Nike’s brand promise is to “bring inspiration and innovation to every athlete* in the world” with the asterisk defined as “*if you have a body, you are an athlete.” In its latest demonstration of inclusion, Nike has come out with the Nike Pro hijab for headscarf-wearing women. The product uses Nike’s breeziest fabric and has been developed … Continue reading Popish: March 10

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Localization: what others can learn from HEB

Ask any big box retailer or grocer and they will tell you that localization is on their 2015 strategy handout. Even Target has been pushing this buzzword around and rallying up its employees to get on the "local" train. But why is localization so important? What is the benefit that this brings? Besides increased sales, … Continue reading Localization: what others can learn from HEB