We know Vera Bradley as those printed cotton lunch bags that the popular girls brought to school or the lanyards you stuck your college ID in, but Vera Bradley doesn't want you to remember her that way. Vera Bradley CEO Rob Wallstrom has a five-year plan that will completely makeover the brand as you know … Continue reading Vera Bradley: No Longer Your High School Sweetheart
Lately, we've been seeing a ton of mashups among brands and celebrities or other designers: Gwen Stefani and Urban Decay MAC Cosmetics and Caitlyn Jenner Rihanna and Manolo Blahnik Pharrell and Adidas The list goes on.. It seems like big brands that have been around for a while are venturing to find someone "current" that can … Continue reading Celebrity Collabs
"Web-lash" :a mashup of "backlash" and the web. WHAT? I'll explain. It's a concept introduced to me by Gary Ambrosino of Time Trade, in his article on WWD. Gary explains web-lash as "a backlash on online shopping and an increased focus on the store," which, when I read it, hit a note for me. I've … Continue reading Is “web-lash” a thing?
8/5/14 Working at Target, it seems fitting to be biased against our competitors. A personal lesson I've learned throughout life is to look up to competition as inspiration and motivation, not as an enemy. Walmart's new savings tool went live yesterday throughout its stores across the United States. Let me warn you: it sounds fierce. … Continue reading How game-changing is Walmart’s new Savings Catcher?