"Web-lash" :a mashup of "backlash" and the web. WHAT? I'll explain. It's a concept introduced to me by Gary Ambrosino of Time Trade, in his article on WWD. Gary explains web-lash as "a backlash on online shopping and an increased focus on the store," which, when I read it, hit a note for me. I've … Continue reading Is “web-lash” a thing?
About a month ago, something devastating happened. I went into a Starbucks and asked for my regular drink.. and.. and they said... and they said they didn't have it. It was discontinued, they said. "Why?!" I demanded. They didn't know, they said, the Starbucks god must have not been happy with its sales or something, … Continue reading I’m going completely (hazel)NUTS!
9/25/14 A McKinsey article I was reading centered on the modern and updated consumer purchase funnel. The gist of the study is that the stereotyped funnel doesn't exist like it did before (large consideration set of brands that eventually lead to one brand being purchased and then post-purchase behavior) but rather has transformed to a … Continue reading Brands & Emotional Connections