Work Experience

Target Corporation – Digital Operations Analyst, Digital Advertising; Minneapolis, MN

October 2016 – Present
  • Executes tactical digital operations and campaign management including order management, trafficking, tagging, reporting, and being accountable for operational health reporting
  • Analyzes processes and delivers frameworks to assess efficiencies, recommend updates, and implement changes
  • Strives to ensure high industry standards by maintaining working relationships with platform, media agency, ad server, viewability, and fraud partners
  • Monitors financial health of team’s $14M budget and administers accounts payable function
  • Improved workflow and efficiencies in campaign management and trafficking by bringing in Opal for Target’s vendor-funded social campaigns; led weekly meetings with Opal team and Target Media Network to train 50 individuals in the new software and initiate usage

Target Corporation – Analyst, Part-time “Jumpseat”, Cultural Marketing; Minneapolis, MN

March 2016 – Present
  • Provides educated and credible points of view to internal questions regarding multicultural and LGBTQ guest segments by synthesizing secondary research sources with primary research
  • Served as project manager to large exploratory research project led by senior leadership: successfully managed logistics, timeline, travel, and all communications between Target and the research agency
  • Ideated, wrote, and published Popish, a pop culture newsletter emailed out sporadically to about 100 recipients internally
  • Crafted a marketing brief based on guest research, deep insights, and competitor market data for Target’s natural/curly hair care strategy

 

Target Corporation – Analyst, Marketing Effectiveness; Minneapolis, MN

July 2015 – October 2016
  • Scoped and executed consumer research of several types including heat maps, surveys, focus groups, and in-store interviews which impacted strategies of several initiatives and pushed Target towards data-driven marketing
  • Led end-to-end creative management from media plan to putting final stimuli into Target’s campaign trackers by coordinating between multiple teams with diverse priorities and perspectives
  • Mentored a new Target team member and coached her onto the entire creative management process
  • Created a Value Dashboard which utilized primary and secondary research to educate the Pricing and Promotions team and leadership on guest value perception of Target compared to its competitive set; this dashboard is a factor that led Target to revamp its pricing and value strategy in 2017

COMPUTER SKILLS: SAP CRM, MS OFFICE, SALESFORCE.COM, GOOGLE DOUBLECLICK

SOCIAL MEDIA SKILLS: OPAL, SPROUTSOCIAL, TWEEPI, HOOTSUITE, PINTEREST, FACEBOOK, TWITTER, VINE, INSTAGRAM, TUMBLR, SNAPCHAT, FEEDLY, BLOGGING (WIX, WEEBLY, WORDPRESS), SOCIAL MEDIA ANALYTICS

LANGUAGES: I’M FLUENT IN SPOKEN HINDI, CONVERSATIONAL IN SPANISH, AND IN BETWEEN BEGINNER AND INTERMEDIATE IN ITALIAN AND SEVERAL INDIAN LANGUAGES


Something Social, LLC – Social Media Management Intern; Austin, TX

August 2014 – December 2014
  • Managed the social media behavior and online reputation  of small, medium, and large companies in the hospitality and food & beverage industries to maintain and increase brand equity
  • Employed Hootsuite to monitor and schedule tweets and Facebook posts to ensure constant social media presence of major accounts
  • Created compelling content for clients’ blogs by researching current trends and relevant topics

Target Corporation – Marketing Intern; Minneapolis, MN

June 2014 –  August 2014
  • Led an individual project focused on creating data-driven strategy and optimization of Target’s mobile coupon channel
  • Presented insights and recommendations to key leaders and directors in the department including direct-reports to the VP
  • Collaborated with internal partners and external vendors to gather historical data for retroactive analysis
  • Congregated data in Excel, create helpful graphics and visuals, use Data function to filter and calculate regressions and correlations, and produce meaningful insights from data
  • Directed mobile coupon platform vendor in planning and executing test-and-control experiments and hypothesis testing
  • Managed professional email, tasks, and calendars in Outlook to maintain transparency and efficiency of teamwork
  • Grew and currently maintain network of coworkers and mentors by scheduling regular contact and reaching out

EarthColor – Account/Sales Executive Intern; Austin, TX

January 2013 – December 2013, January 2015 – May 2015
  • Upgraded efficiency of data collection by implementing a systematic database in Google Drive
  • Used LinkedIn for lead generation in nationwide markets for multiple sales team members
  • Efficiently used Outlook and functions to correspond professionally with prospects and coordinate with colleagues and coordinate meetings with calendar function
  • Consolidated data in Salesforce.com to improve efficiency and strategy for multiple sales representatives
  • Utilized SproutSocial and other software for social media management and brand development

Jal the Grille – Hostess/Waitress; Sugar Land, TX

May 2013 – August 2013

  • Assisted management and owner directly with the start-up process and grand opening
  • Greeted guests and strategically seated customers to optimize space and increase waiter efficiency
  • Acted as liaison between guests and restaurant owners; handled complaints and comments professionally
  • Provided training for newly-hired wait staff by teaching Adelo POS system, waiting etiquette, and restaurant policies
  • Became familiar with Middle-Eastern food and demographic to integrate and emphatize with customers

American Eagle Outfitters – Sales Associate; Sugar Land, TX

March 2011 – August 2011, May 2012 – August 2012
  • Increased store denim sales by 8% through personal selling by developing relationships with customers and suggesting complementary merchandise in the fitting rooms
  • Excelled in store-wide competitions for sales associates
  • Restocked, folded, and organized merchandise to manage aesthetic appearance and efficiency of shopping at store
  • Handled cash and credit at register and POS system accurately and efficiently
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