Work Experience

Target Corporation – Digital Operations Analyst, Digital Advertising; Minneapolis, MN

October 2016 – Present
  • Executes tactical digital operations and campaign management including order management, trafficking, tagging, reporting, and being accountable for operational health
  • Monitors financial health of team’s $14M budget and administers accounts payable function
  • Brought in Opal social media content management software for Target’s vendor-funded social campaigns for improved workflow and efficiencies in campaign management and trafficking; led weekly meetings with external Opal team and Target Media Network to successfully train 50 individuals in the new software and initiate usage

Target Corporation – Analyst, Part-time “Jumpseat”, Cultural Marketing; Minneapolis, MN

March 2016 – Present
  • Synthesizes secondary research sources with primary research to provide educated and credible points of view to internal questions regarding multicultural and LGBTQ guest segments
  • Managed large exploratory research project led by senior leadership: successfully managed logistics, timeline, travel, and all communications between Target and the research agency
  • Ideated, wrote, and published Popish, a pop culture newsletter emailed out sporadically to about 100 recipients internally
  • Crafted a marketing brief based on guest research, deep insights, and competitor market data for Target’s natural/curly hair care strategy
  • Strategized and proposed a new consulting business structure with a team for the Cultural Marketing department via industry benchmarking and thought leadership

 

Target Corporation – Analyst, Marketing Effectiveness; Minneapolis, MN

July 2015 – October 2016
  • Scoped and executed consumer research of several types including heat maps, surveys, focus groups, and in-store interviews
  • Presented results to leaders at Target and impacted strategies of several initiatives pushing Target towards data-driven marketing
  • Led end-to-end creative management from media plan to putting stimuli into Target’s campaign trackers by coordinating between Marketing Effectiveness campaign research owners, media strategy, marketing, creative teams, research and creative agencies
  • Onboarded a new Target team member onto the entire creative management process by teaching, coaching, and mentoring
  • Practiced small-group and large-group facilitation teaching design thinking and sharing insights development
  • Created and iterated a Value Dashboard which utilized primary and secondary research to educate the Pricing and Promotions teams and leadership on guest value perception of Target compared to its competitive set; this dashboard is a factor that led Target to revamp its pricing and value strategy in 2017

Marshalls – Sales Associate; Minneapolis, MN

November 2015 – May 2016
  • Worked in stock room to ensure in-stocks and constant flow of fresh inventory
  • Hung, folded, and organized merchandise to manage aesthetic appearance and efficiency of shopping at store
  • Provided professional assistance to shoppers to ensure loyalty and satisfaction
  • Increased add-on sales by suggesting complementary merchandise and providing positive feedback in the fitting rooms
  • Maintained fitting rooms courteously and promptly to provide exceptional customer service

Something Social, LLC – Social Media Management Intern; Austin, TX

August 2014 – December 2014
  • Managed the social media behavior and online reputation  of small, medium, and large companies in the hospitality and food & beverage industries to maintain and increase brand equity
  • Employed Hootsuite to monitor and schedule tweets and Facebook posts to ensure constant social media presence of major accounts
  • Created compelling content for clients’ blogs by researching current trends and relevant topics

Target Corporation – Marketing Intern; Minneapolis, MN

June 2014 –  August 2014
  • Led an individual project focused on creating data-driven strategy and optimization of Target’s mobile coupon channel
  • Presented insights and recommendations to key leaders and directors in the department including direct-reports to the VP
  • Collaborated with internal partners and external vendors to gather historical data for retroactive analysis
  • Congregated data in Excel, create helpful graphics and visuals, use Data function to filter and calculate regressions and correlations, and produce meaningful insights from data
  • Directed mobile coupon platform vendor in planning and executing test-and-control experiments and hypothesis testing
  • Managed professional email, tasks, and calendars in Outlook to maintain transparency and efficiency of teamwork
  • Grew and currently maintain network of coworkers and mentors by scheduling regular contact and reaching out

EarthColor – Account/Sales Executive Intern; Austin, TX

January 2013 – December 2013, January 2015 – May 2015
  • Upgraded efficiency of data collection by implementing a systematic database in Google Drive
  • Used LinkedIn for lead generation in nationwide markets for multiple sales team members
  • Efficiently used Outlook and functions to correspond professionally with prospects and coordinate with colleagues and coordinate meetings with calendar function
  • Consolidated data in Salesforce.com to improve efficiency and strategy for multiple sales representatives
  • Utilized SproutSocial and other software for social media management and brand development

Jal the Grille – Hostess/Waitress; Sugar Land, TX

January 2013 – December 2013

  • Assisted management and owner directly with the start-up process and grand opening
  • Greeted guests and strategically seated customers to optimize space and increase waiter efficiency
  • Acted as liaison between guests and restaurant owners; handled complaints and comments professionally
  • Provided training for newly-hired wait staff by teaching Adelo POS system, waiting etiquette, and restaurant policies
  • Became familiar with Middle-Eastern food and demographic to integrate and emphatize with customers

American Eagle Outfitters – Sales Associate; Sugar Land, TX

March 2011 – August 2011, May 2012 – August 2012
  • Increased store denim sales by 8% through personal selling and developing friendly relationships with customers
  • Excelled in store-wide competitions for sales associates
  • Restocked, folded, and organized merchandise to manage aesthetic appearance and efficiency of shopping at store
  • Provided professional assistance to shoppers to ensure loyalty and satisfaction
  • Increased add-on sales by suggesting complementary merchandise and providing positive feedback in the fitting rooms
  • Maintained fitting rooms courteously and promptly to provide exceptional customer service
  • Handled cash and credit at register and POS system accurately and efficiently

Biourja Trading, LLC – Intern; Houston, TX

August 2010 – March 2011
  • Computed 200 invoices/week using Focus software to ensure accounts were paid punctually
  • Supervised Account-Payables and facilitated a new organization system on network for digital invoices, replacing two rooms full of unsorted paper invoices
  • Scanned documents and sent relevant files via email to supervisors and vendors
  • Maintained professional correspondence with clients
  • Arranged and sent postal mail both internally and to external recipients